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He that rebuketh a man afterwards shall find more favor than he that flattereth with the tongue.
– Proverbs 28:23

This saying contrasts the immediate with the long term. The general tenor of wisdom is to consider the long view more than the short run. The word for rebuketh means give a corrective of some kind that could range from gentle to severe. It speaks of frankness as in Proverbs 27:5-6, which is preferable.

The contrast is with smoothness, or flattereth. Flattery is typically a cover for some ulterior motive (Proverbs 2:16; 7:5; 29:5). The thrust of the saying is not to the recipient of rebuke or flattery, but to the giver. Flattery may gain immediate favor, but it will not last (Proverbs 26:28).