[ <1 minutes to read ]
Excellent book. Most everyone would benefit from reading this book. Godin is uncommon and much of what he writes has application beyond business and marketing. Ideas that are not acted on are worthless and so are projects that don’t ship. I imagine the "lizard brain" speak will jar some, but don’t get hung up on it. I need to be pushed. You need to be pushed and this book will push you. I recommend it.